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      "baseline_days_actual": 7,
      "late_start": false,
      "unsub_at": "2026-08-06",
      "unsub_mechanism_offered": "one-click",
      "unsub_mechanism_used": "one-click",
      "unsub_http_status": 204,
      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 5,
      "post_unsub_marketing_count_60": 11,
      "ghosted_at_30": true,
      "ghosted_at_60": true,
      "days_until_silence": 59,
      "cross_brand_mail": null,
      "ghost_type": "other-list-same-signup",
      "notes": "One signup created two lists. American Eagle mail stopped after the unsubscribe; mail from sister brand Aerie continued."
    },
    {
      "brand_slug": "anker",
      "brand_name": "Anker",
      "sector": "saas",
      "country": "US",
      "subscribed_at": "2026-07-29",
      "baseline_start": "2026-07-29",
      "double_opt_in": false,
      "status": "qualified",
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      "baseline_days_actual": 8,
      "late_start": false,
      "unsub_at": "2026-08-06",
      "unsub_mechanism_offered": "one-click",
      "unsub_mechanism_used": "one-click",
      "unsub_http_status": 200,
      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 0,
      "post_unsub_marketing_count_60": 0,
      "ghosted_at_30": false,
      "ghosted_at_60": false,
      "days_until_silence": 0,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "anthropologie",
      "brand_name": "Anthropologie",
      "sector": "fashion",
      "country": "US",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-captcha",
      "baseline_mail_count": null,
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "ao",
      "brand_name": "AO",
      "sector": "retail",
      "country": "GB",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-other",
      "baseline_mail_count": null,
      "baseline_days_actual": null,
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      "unsub_at": null,
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      "unsub_mechanism_used": null,
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    },
    {
      "brand_slug": "applebees",
      "brand_name": "Applebees",
      "sector": "food",
      "country": "US",
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      "unsub_mechanism_used": null,
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    },
    {
      "brand_slug": "argos",
      "brand_name": "Argos",
      "sector": "retail",
      "country": "GB",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-other",
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      "cross_brand_mail": null,
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    },
    {
      "brand_slug": "asos",
      "brand_name": "ASOS",
      "sector": "fashion",
      "country": "GB",
      "subscribed_at": "2026-07-29",
      "baseline_start": "2026-07-29",
      "double_opt_in": null,
      "status": "no-mail",
      "baseline_mail_count": 0,
      "baseline_days_actual": null,
      "late_start": false,
      "unsub_at": null,
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      "unsub_mechanism_used": null,
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      "one_click_supported": null,
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      "unsub_blocked_reason": null,
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      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "athletic-brewing",
      "brand_name": "Athletic Brewing",
      "sector": "food",
      "country": "US",
      "subscribed_at": null,
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      "double_opt_in": null,
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "atoms",
      "brand_name": "Atoms",
      "sector": "retail",
      "country": "US",
      "subscribed_at": "2026-07-29",
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      "double_opt_in": false,
      "status": "qualified",
      "baseline_mail_count": 4,
      "baseline_days_actual": 8,
      "late_start": false,
      "unsub_at": "2026-08-06",
      "unsub_mechanism_offered": "one-click",
      "unsub_mechanism_used": "one-click",
      "unsub_http_status": 200,
      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 0,
      "post_unsub_marketing_count_60": 0,
      "ghosted_at_30": false,
      "ghosted_at_60": false,
      "days_until_silence": 0,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "away",
      "brand_name": "Away",
      "sector": "retail",
      "country": "US",
      "subscribed_at": "2026-07-29",
      "baseline_start": "2026-07-29",
      "double_opt_in": null,
      "status": "no-mail",
      "baseline_mail_count": 0,
      "baseline_days_actual": null,
      "late_start": false,
      "unsub_at": null,
      "unsub_mechanism_offered": null,
      "unsub_mechanism_used": null,
      "unsub_http_status": null,
      "one_click_supported": null,
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      "unsub_blocked_reason": null,
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      "post_unsub_marketing_count_30": null,
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      "days_until_silence": null,
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      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "aweber",
      "brand_name": "AWeber",
      "sector": "saas",
      "country": "US",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-other",
      "baseline_mail_count": null,
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      "late_start": null,
      "unsub_at": null,
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      "unsub_mechanism_used": null,
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    },
    {
      "brand_slug": "axios",
      "brand_name": "Axios",
      "sector": "media",
      "country": "US",
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      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-captcha",
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      "cross_brand_mail": null,
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      "notes": null
    },
    {
      "brand_slug": "bark",
      "brand_name": "Bark",
      "sector": "retail",
      "country": "GB",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-other",
      "baseline_mail_count": null,
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      "unsub_blocked_reason": null,
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      "post_unsub_marketing_count_30": null,
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "barkbox",
      "brand_name": "BarkBox",
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    },
    {
      "brand_slug": "barnes-and-noble",
      "brand_name": "Barnes and Noble",
      "sector": "media",
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      "double_opt_in": false,
      "status": "qualified",
      "baseline_mail_count": 3,
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      "late_start": false,
      "unsub_at": "2026-08-09",
      "unsub_mechanism_offered": "one-click",
      "unsub_mechanism_used": "one-click",
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      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
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      "post_unsub_marketing_count_30": 0,
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      "days_until_silence": 0,
      "cross_brand_mail": null,
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      "notes": null
    },
    {
      "brand_slug": "baskin-robbins",
      "brand_name": "Baskin Robbins",
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    },
    {
      "brand_slug": "bath-and-body-works",
      "brand_name": "Bath and Body Works",
      "sector": "beauty",
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      "baseline_days_actual": 7,
      "late_start": false,
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      "one_click_supported": true,
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      "days_until_silence": 0,
      "cross_brand_mail": null,
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    },
    {
      "brand_slug": "beauty-bay",
      "brand_name": "Beauty Bay",
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      "subscribed_at": "2026-07-30",
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      "double_opt_in": false,
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      "baseline_days_actual": 7,
      "late_start": false,
      "unsub_at": "2026-08-06",
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      "one_click_supported": true,
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      "post_unsub_marketing_count_30": 0,
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      "days_until_silence": 0,
      "cross_brand_mail": null,
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      "notes": null
    },
    {
      "brand_slug": "beehiiv",
      "brand_name": "Beehiiv",
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    },
    {
      "brand_slug": "beis",
      "brand_name": "Beis",
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      "double_opt_in": true,
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      "baseline_mail_count": 18,
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      "late_start": false,
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      "days_until_silence": 34,
      "cross_brand_mail": null,
      "ghost_type": "other-list-same-signup",
      "notes": "One signup created two lists. The UK list stopped after the unsubscribe; the US list continued."
    },
    {
      "brand_slug": "bellroy",
      "brand_name": "Bellroy",
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    },
    {
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      "brand_name": "Benchmark Email",
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    },
    {
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      "brand_name": "Bespoke Post",
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    {
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      "ghost_type": null,
      "notes": null
    },
    {
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      "brand_name": "Gousto",
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      "country": "GB",
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      "unsub_mechanism_used": null,
      "unsub_http_status": null,
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      "one_click_claim_valid": null,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": null,
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      "ghosted_at_30": null,
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      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "grammarly",
      "brand_name": "Grammarly",
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "graza",
      "brand_name": "Graza",
      "sector": "food",
      "country": "US",
      "subscribed_at": "2026-07-29",
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      "double_opt_in": false,
      "status": "qualified",
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      "baseline_days_actual": 7,
      "late_start": false,
      "unsub_at": "2026-08-06",
      "unsub_mechanism_offered": "one-click",
      "unsub_mechanism_used": "one-click",
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      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 0,
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      "ghosted_at_30": false,
      "ghosted_at_60": false,
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "greengeeks",
      "brand_name": "GreenGeeks",
      "sector": "saas",
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      "baseline_mail_count": null,
      "baseline_days_actual": null,
      "late_start": null,
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      "unsub_mechanism_offered": null,
      "unsub_mechanism_used": null,
      "unsub_http_status": null,
      "one_click_supported": null,
      "one_click_claim_valid": null,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": null,
      "post_unsub_marketing_count_60": null,
      "ghosted_at_30": null,
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      "days_until_silence": null,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "greggs",
      "brand_name": "Greggs",
      "sector": "food",
      "country": "GB",
      "subscribed_at": null,
      "baseline_start": null,
      "double_opt_in": null,
      "status": "skipped-other",
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      "baseline_days_actual": null,
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      "unsub_mechanism_used": null,
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      "post_unsub_marketing_count_30": null,
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      "ghosted_at_30": null,
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      "days_until_silence": null,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "groupon-goods",
      "brand_name": "Groupon Goods",
      "sector": "deals",
      "country": "US",
      "subscribed_at": "2026-07-29",
      "baseline_start": "2026-07-29",
      "double_opt_in": true,
      "status": "qualified",
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      "baseline_days_actual": 8,
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      "unsub_http_status": 200,
      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 33,
      "post_unsub_marketing_count_60": 50,
      "ghosted_at_30": true,
      "ghosted_at_60": true,
      "days_until_silence": 59,
      "cross_brand_mail": null,
      "ghost_type": "same-list",
      "notes": "Same sender kept sending after a successful one-click unsubscribe."
    },
    {
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      "brand_name": "Grubhub",
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      "country": "US",
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      "unsub_blocked_reason": null,
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    },
    {
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      "brand_name": "Gymshark",
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      "notes": null
    },
    {
      "brand_slug": "gymshark-2",
      "brand_name": "Gymshark",
      "sector": "fashion",
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      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 0,
      "post_unsub_marketing_count_60": 0,
      "ghosted_at_30": false,
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      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "gymshark-us",
      "brand_name": "Gymshark US",
      "sector": "retail",
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    },
    {
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      "brand_name": "Halfords",
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      "notes": null
    },
    {
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      "brand_name": "Harrods",
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      "double_opt_in": null,
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      "post_unsub_marketing_count_30": null,
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      "cross_brand_mail": null,
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      "notes": null
    },
    {
      "brand_slug": "harrys",
      "brand_name": "Harrys",
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      "country": "US",
      "subscribed_at": "2026-07-29",
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      "post_unsub_marketing_count_30": null,
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      "ghost_type": null,
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    },
    {
      "brand_slug": "harvey-nichols",
      "brand_name": "Harvey Nichols",
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      "subscribed_at": "2026-07-30",
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      "unsub_at": "2026-08-06",
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      "one_click_claim_valid": true,
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      "post_unsub_marketing_count_30": 0,
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      "ghosted_at_30": false,
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      "days_until_silence": 0,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": "Not a ghost. Its only post-unsubscribe email was a notice about a change of data controller, excluded at review."
    },
    {
      "brand_slug": "hello-molly",
      "brand_name": "Hello Molly",
      "sector": "retail",
      "country": "US",
      "subscribed_at": "2026-07-29",
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      "late_start": false,
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      "unsub_mechanism_offered": "one-click",
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      "unsub_http_status": 200,
      "one_click_supported": true,
      "one_click_claim_valid": true,
      "unsub_blocked_reason": null,
      "unsub_attempts": null,
      "post_unsub_marketing_count_30": 0,
      "post_unsub_marketing_count_60": 0,
      "ghosted_at_30": false,
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      "days_until_silence": 0,
      "cross_brand_mail": null,
      "ghost_type": null,
      "notes": null
    },
    {
      "brand_slug": "hellofresh",
      "brand_name": "HelloFresh",
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      "double_opt_in": null,
      "status": "skipped-other",
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    },
    {
      "brand_slug": "hellofresh-uk",
      "brand_name": "HelloFresh UK",
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      "country": "GB",
      "subscribed_at": "2026-07-30",
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    },
    {
      "brand_slug": "hero-cosmetics",
      "brand_name": "Hero Cosmetics",
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    },
    {
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    },
    {
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      "brand_name": "HexClad",
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      "status": "skipped-captcha",
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    },
    {
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    },
    {
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    },
    {
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