How to unsubscribe from ASOS emails

ASOS unsubscribe lives in one tidy place: sign in, open My Account, then Contact Preferences, and untick the email types you are done with. That is the fastest route because ASOS splits its marketing into several tick boxes rather than one master switch - sale alerts, recommendations, and texts each have their own - and the account page shows all of them at once, while the footer link in an email only deals with the address that received it.

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Method 1: My Account, then Contact Preferences

1. Sign in at asos.com or in the ASOS app.
2. Open My Account.
3. Select Contact Preferences.
4. Untick every email and text type you no longer want, then save.

ASOS is upfront that its systems take a few days to catch up, so do not be alarmed if a stray sale email arrives the day after. Anything still coming a week later means a box was missed or a second address is subscribed.

Method 2: the unsubscribe link in the email footer

Every ASOS marketing email carries an unsubscribe link in the footer. Clicking it routes you to Contact Preferences for the address that received the message, which makes it the right tool when you cannot remember your login or the emails go to an address that is not on your account. Gmail and Apple Mail usually surface a one-click Unsubscribe button at the top of ASOS emails too.

Your GDPR angle

ASOS is a UK company, so its marketing runs on consent you are free to withdraw. If preferences and footer links ever fail, an email to ASOS Customer Care stating that you withdraw consent to marketing under UK GDPR obliges them to stop. In practice you will never need the formal route - the tick boxes work - but it is a useful lever for stubborn cases.

Check the opt-out actually held

Multi-list senders like ASOS are exactly where opt-outs quietly fail: one unticked box, or an old address still subscribed, and the sale alerts resume. This is the part ClearMyInbox automates for you - after you unsubscribe it schedules a check roughly a month out and reports whether ASOS mail truly stopped, so a relapse gets flagged instead of refilling your inbox unnoticed. Should something keep arriving even then, a Gmail filter (from:asos, skip inbox) or Outlook's Sweep tool ends the discussion at mailbox level.

What keeps arriving

Order confirmations, dispatch and delivery updates, returns and refund notices are service emails, and ASOS sends them regardless of marketing preferences. Unsubscribing never puts your order tracking at risk.

The rest of your fashion senders

ASOS rarely travels alone. If your inbox also fills with Shein daily drops or Boohoo flash sales, each has its own quirks worth knowing, and our broader guide to stopping shopping emails covers the whole category in one sweep.